Green Enterprise World Forum July 1, 2010
0800 Registration and Networking
0910 Organisers Introduction and Speed Networking
0915 Chairman’s Introduction : Mike Simons, Editor, ComputerWorldUK
0925 Opening Keynote
Reducing energy consumption is a must
• Carbon Reduction Commitment Energy Efficiency Scheme
• Reduce the energy consumption by around 5% each year
• The Data centres challenges to complying with this legislation.
Andrew Jones, Avocent
SESSION ONE: THE BUSINESS CASE FOR GREEN COMPUTING
Green IT isn’t a new opportunity, but with the financial climate has been slow to progress in recent times. Until recently its potential has been limited and underutilized. Session one provides an overview of the Green Computing market and establishes the business case for a strategy to be adopted.
0955 "It’s not just the kit" Bigger picture ICT
• How does the UN look at Sustainable ICT? What are they doing about ICT in the COP 16 agreement?
• What new topics are out there you can build on to provide solutions for your enterprise?
• What is coming next from the European Commission SMART everything.
• Early warning: what exactly are the 'green iCT metrics' the UN ITUT are completing and why should you care?
Catalina McGregor, United Nations Agency ITUT Liaison Officer OECD and EC
1015 Data Centre Energy Efficiency: A Call To Action
Victor C Smith, EMEA Technical Work Group Chair, The Green Grid
1035 Coffee, Networking and Exhibition
1055 Implementing Energy Efficient Data Centres: The European Code of Conduct
• Raising awareness on the opportunity to improve efficiency.
• Open process and forum for discussion representing European stakeholder requirements.
• Creating an enabling tool to implement cost-effective energy saving opportunities.
• Producing a common set of principles in harmonisation with other international initiatives
Paolo Bertoldi, European Commission DG JRC
1115 Panel: The Business Case for Green Computing
• John Killey, Head of Reality Services EMEA, Citigroup
• Mark McGinn, Managing Director, Sparxent’s Verismic Software
• Ashley Davies, MD, Datacenter strategy , JP Morgan Chase
• Ben Murray, MD, Carbon Smart
SESSION TWO: INTERGRATION STRATEGIES FOR A GREEN ORGANISATION
Establishing and deploying a strategy around Green IT is essential for an adoption process on any level to be seamless and successful. This session will include case study examples of how best a green IT strategy can be integrated into any organization.
1135 Building sustainability into the DNA of the Organization
• How do you get from sustainability being a “hobby” to being part of everyone’s day job
• How we are doing this at HSBC
• How we are training the sustainability leaders of tomorrow
Matthew J Robinson, Sustainability Leader - Group Corporate Sustainability, HSBC HOLDINGS PLC
1155 ICT as a enabler for low-carbon action
• How can ICT generate significant carbon saving?
• What are the high carbon activities that need to be tackled?
• What should ICT companies do to develop and promote enabling technologies?
Dax Lovegrove, Head of Business & Industry Relations, WWF
1215 Sustainable Strategies for Greener Telecoms Companies
• How telecommunications companies are implementing sustainable strategies
• Which is the return they get
• Case studies of telecommunications service providers.
Saverio Romeo, Analyst, Frost & Sullivan
1235 Lunch, Networking and Exhibition
1345 Afternoon chairman’s Introduction: James Hayes, Editor, Engineering & Technology Magazine
1350 Afternoon Keynote: PC Power Management Software as a Service
• The Need for PC Power Management
• The Limitations of Existing Solutions
• On-Premise or Cloud-Based
• The Service Provider Opportunity
• The Verismic Difference
Mark McGinn, Managing Director, Sparxent’s Verismic Software
SESSION THREE: EVALUATING THE GREEN IT PROSPECT
Early adopters of Green IT have realized significant IT costs savings, efficiencies and service innovation. But many companies have also struggled to get out of the starting blocks. Session three evaluates the Green Enterprise prospect.
1420 Technology's key role in the green organisation
• Why does being green matter for the BBC?
• What is the BBC doing to reach our environmental goals?
• The challenges facing organisations like the BBC – what does "green" mean?
John Linwood, CTO, BBC
1440 Even the box it came in has value
• IT from a Waste Management perspective.
• What is left after the item is out of the box has value
• Identifying commercial recycling opportunities in the IT Department
Mark Beattie, CIO, London Waste Ltd
1500 Enable sustainable innovations and Commute Greener!
• The enterprise responsibility for service innovations
• Greener by IT, a way to evaluate new prospects
• Setting targets, see progress and share experiences
• Outstanding results for people, planet as well as profits
Magnus Kuschel, Managing Director, Commute Greener!, Volvo IT Innovation Centre
1520 Coffee, Networking and Exhibition
SESSION FOUR: A GREENER FUTURE
This final session looks at the potential and future of Green IT including how to measure efficiency and discussing the future considerations your company or IT department should consider.
1540 Energy use and the future of gaming", covering:
• An introduction to gaming
• Environmental achievements and PlayStation
• The future
Kieren Mayers, Head of Technical Compliance, Sony Computer Entertainment Europe Limited
1600 The Future of Cloud and its energy implications
• Why Cloud Computing is optimally energy (and cost) efficient
• Exploring the full, future potential of Cloud Computing
• What that future might mean for ICT's carbon footprint
Kate Craig-Wood, MD, Memset
1620 Panel: Future Considerations for the IT Industry
• Emerging Green IT Technologies
• The possible impact of Copenhagen
• Steven Barker, Strategic Planner, Siemens
• Tony Bright, Head of Strategy Global IS, British Council
• Truska Angel, Head of Climate Change & Corporate Social Responsibility, AXA Insurance
• Paul Huggins, Head of ECAs, Carbon Trust
1650 Show Ends

















